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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

As a brand ambassador, Savannah Macdonald promotes Aerie brand at campus events and through social media. PHOTO COURTESY SAMANTHA ALTNAUER

Student brand ambassadors capitalize on social interaction

Jenni Todd September 13, 2017

On campuses across the country, some college students are transforming their social networks, digital and analog, into powerful marketing tools. They’re called brand ambassadors, and large companies...

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