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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

EDITORIAL: Trojan’s XOXO campaign has long way to go

EDITORIAL: Trojan’s XOXO campaign has long way to go

Editors April 25, 2017

Trojan is releasing an advertising campaign to appeal to an entirely new demographic — women. As of now, more than half of Trojan’s consumers are men and the company is hoping to expand their market....

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XOXO campaign