Bostonians hanging out on Newbury Street Tuesday walked past a closed Patagonia store. Amid the typical bustle of the popular street, the store laid vacant with a sign on the door that read, “When the polls open, we close.”
On most sunny days, a line of students file out onto the College of Communication lawn as they wait to purchase lunch from a food truck. Wafts of the cooking food notify people near the area where the truck is located.
The U.S. apparel market is expected to accumulate over $326 billion in 2018, according to Statista, but one individual has a plan to save consumers’ wallets. CEO and co-founder of Rent the Runway (RTR) Jennifer Hyman encourages consumers to not buy clothes, but to instead rent them.
