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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

Lila Baltaxe | Senior Graphic Artist

My American Girl Dolls made me this way | It’s All Been Done Before

Erica Schwartz November 13, 2024
We all have moments that define our childhood and make us see that the world isn’t full of sunshine and rainbows like we believed. For me, that moment was when American Girl changed their historical dolls line to the revamped “BeForever” line.
Smaran Ramidi / DFP Staff

‘The Worst Person in the World’ and the art of a failed rebrand

Josh Rosenthal April 7, 2022
Having watched “The Worst Person in the World,” I believe there is a certain beauty in rebranding oneself.
EDITORIAL: Cleveland Indians' logo phase-out opportunity for reinvention

EDITORIAL: Cleveland Indians’ logo phase-out opportunity for reinvention

Editors April 4, 2016

The Cleveland Indians are downplaying the Chief Wahoo logo after a resurgence in protests over the past few years, owner Paul Dolan told Cleveland.com. The logo will now only be used on the sleeves...

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