Apple CEO Tim Cook and football player Odell Beckham Jr. might not be your typical source of fashion news, but last week, their outfits were the center of an internet debate. It started when they both showed up to a New Orleans restaurant dressed drastically differently. Cook, a billionaire, wore an understated pants and shirt with an Apple Watch, while Beckham Jr. sported a flashy watch that retails for $490,000.

A notable figure was absent from the Formula 1 United States Grand Prix podium this weekend — and it wasn’t Max Verstappen. 

If streetwear wants to survive into the next trend cycle, I would argue it needs a return to its roots.