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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

Boston Calling announced its line-up this week for the music festival in May by hiding records in the city for fans to find, part of a pattern of festivals using unique marketing schemes. PHOTO BY ALEXANDRA WIMLEY/DAILY FREE PRESS STAFF

Vinyls and Virals: Music festival marketers put fans to work

Kaitlin Junod January 22, 2015

Instead of peeling through candy wrappers looking for a golden ticket on Jan. 13, Boston music lovers scoured the city looking for hidden vinyl records. The citywide scavenger hunt for the coveted records...

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