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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

Kate Weiser, a 2019 graduate of Boston University’s College of Communication and the current marketing manager for Life Alive Cafes, spoke at a Wednesday event hosted by COM to highlight the role influencers play in company advertising. LAURYN ALLEN/ DAILY FREE PRESS STAFF

Social media marketers discuss influencers, online advertising strategies

Yiran Yu December 8, 2020
Influencers on social media have garnered attention from the public and professional world alike. COM panelists examined their role in company advertising and effectiveness in the industry.
Edel Rimando, left, and Felicity Warner, both editors at Her Campus BU, lead a panel discussion at the Empowermxnt Conference in the Boston University Life Science and Engineering Building Sunday. AUSMA PALMER/ DAILY FREE PRESS STAFF

Her Campus BU hosts women’s Empowermxnt Conference

Sasha Novozhilova November 20, 2019
The Boston University chapter of Her Campus hosted an “Empowermxnt Conference" on Sunday.
Popular international vegan chain by CHLOE. will open its newest location in Boston’s Back Bay. PHOTO BY SOFIA KOYAMA/ DAILY FREE PRESS STAFF

Boston’s third by CHLOE. location opens its doors in Back Bay

Zoe Allen September 20, 2018
The Back Bay location, Boston’s third by CHLOE. store, opened its doors on Aug. 28 following the three year anniversary of the flagship by CHLOE. restaurant in New York City.
Her Campus hosts a panel discussion on social media branding at the Kenmore Classroom Building on Tuesday evening. PHOTO BY VIGUNTHAAN THARMARAJAH/ DAILY FREE PRESS STAFF

Social media influences reveal paths to success, offer students advice

Jill McKeon November 29, 2017

People are brands. Brands are people. This is the message that Her Campus promoted in their latest panel on social media influencers. “Let’s Talk Social Media Branding,” an event hosted by...

Facebook is one of the top profiteers of new digital advertising. PHOTO BY CHLOE GRINBERG/ DAILY FREE PRESS STAFF

Social media ads target millennials with personalization, visuals

Sara Frazier October 9, 2017

Anyone who has spent more than a few minutes scrolling through their Facebook or Instagram feed has likely noticed sponsored advertisements pop up every few posts or so. While this type of marketing...

Kate Weiser is the founder of Bucket List Boston (@bucketlistboston), a popular Instagram account with more than 4,500 followers. PHOTO BY SARAH SILBIGER/ DAILY FREE PRESS STAFF

Bucket List Boston creator owes success to breaking out of the “BU bubble”

Kalina Newman December 1, 2016

Kate Weiser, a sophomore in Boston University’s College of Communication, is one of the university’s most famous Instagram users. Her account, Bucket List Boston (@bucketlistboston), has nearly...

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Kate Weiser