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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

People shop in Vivant Vintage on Newbury Street. The store officially opened this location Saturday. AVA RUBIN/DFP PHOTOGRAPHER

Vivant Vintage opens second location on Newbury Street, aims to “dress everyone”

Brontë Massucco March 4, 2025
While Newbury Street is known for drawing in large crowds on weekends, a line of shoppers took over the sidewalk as they waited for Vivant Vintage’s new location to officially open March 1.  Justin Pomerleau, owner and CEO of Vivant Vintage, opened the business’s flagship store in Lower Allston in 2014. Opening a location on Newbury Street has always been a dream of his. 
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Justin Pomerleau