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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

Public relations mogul and COM icon Terry Clarke dies

Andres Picon February 13, 2018

The Boston University community lost a valued member this weekend with the death of Terry Clarke, a BU alumnus and a professor of public relations and advertising in the College of Communication. He was...

Susan Fournier, a marketing professor in the Questrom School of Business, discusses recent issue of controversial advertisement placement. PHOTO BY SYDNEY MAES/ DAILY FREE PRESS STAFF

Controversial ad placements bring politics into the digital age

Gaelen Morse April 6, 2017

The digital age has created an environment that connects customers to products with incredible ease, but with it can come the complications of an automated advertising world. Recently, for businesses...

Sweetheart Spending: COM prof. on why advertisers are a girl’s best friend

Daily Free Press Admin February 10, 2014

Valentine’s Day is a spending holiday. The National Retail Federation’s 2014 Valentine’s Day spending survey said 54 percent of Americans will celebrate with their loved ones this year, which is...

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John Verret