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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

Kate Weiser, a 2019 graduate of Boston University’s College of Communication and the current marketing manager for Life Alive Cafes, spoke at a Wednesday event hosted by COM to highlight the role influencers play in company advertising. LAURYN ALLEN/ DAILY FREE PRESS STAFF

Social media marketers discuss influencers, online advertising strategies

Yiran Yu December 8, 2020
Influencers on social media have garnered attention from the public and professional world alike. COM panelists examined their role in company advertising and effectiveness in the industry.
Boston’s Newbury Street. Non-essential Massachusetts businesses have been making adaptations to stay afloat after their initial closures in March. LAURYN ALLEN/ DFP FILE

Amid pandemic struggles, retail stores must innovate to stay afloat

Madeline Humphrey October 1, 2020
From the closure of all non-essential Massachusetts businesses in March to the restrictions that came with reopening, retail stores have faced many difficulties in keeping their businesses running.
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