While Newbury Street is known for drawing in large crowds on weekends, a line of shoppers took over the sidewalk as they waited for Vivant Vintage’s new location to officially open March 1.
Justin Pomerleau, owner and CEO of Vivant Vintage, opened the business’s flagship store in Lower Allston in 2014. Opening a location on Newbury Street has always been a dream of his.
Trends aren’t always worth following, but one trend consumers should subscribe to is sustainability. Consumers have taken a newfound interest in eco conscious actions, and stores are taking notice.
