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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

After surveying 125 higher education marketing officials from around the country, mStoner, Inc. found that 61 percent of higher education institutions have begun to use formal branding strategies. GRAPHIC BY KATELYN PILLEY/DAILY FREE PRESS STAFF

College marketing practices differ nationwide, study finds

Kylie Ayal April 17, 2015

Most college marketing departments have not yet established a common approach to branding and marketing, according to a Tuesday report from the higher education marketing agency mStoner. The report,...

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Deborah Maue