Film criticism likely developed this reputation because of its unique position as an academic discipline that exists in such close proximity to mass consumer interests. Critics have existed for almost as long as film has, and it's impossible to conceptualize an industry without them. But, a critic’s proficiency in the history and formal language of a populist media may put them in opposition to public taste. 

Trailers might be standard procedure in movie promotion, but they're not as innocuous as they seem. In a quest for sales, trailers often misrepresent movie plots, disappointing readers and film fans.

A friend of mine absolutely loves it when cinemas show movie trailers before the beginning of a movie. He has often dragged me along for the 30-minute barrage, during which most of our popcorn is eaten...