Gibson isn’t just evil for the sake of it — she is a master manipulator who believes in her own lies just enough to make them convincing. You don’t sympathize with her, but by the end of the series, you do understand how she managed to fool so many people.
The paywall problem requires a delicate, balanced solution. Readers are responsible for financially supporting publications if they are able and publications are responsible for prioritizing public, reliable news over profit — if possible.