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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

Kate Weiser, a 2019 graduate of Boston University’s College of Communication and the current marketing manager for Life Alive Cafes, spoke at a Wednesday event hosted by COM to highlight the role influencers play in company advertising. LAURYN ALLEN/ DAILY FREE PRESS STAFF

Social media marketers discuss influencers, online advertising strategies

Yiran Yu December 8, 2020
Influencers on social media have garnered attention from the public and professional world alike. COM panelists examined their role in company advertising and effectiveness in the industry.
Burt Glass, marketing and communications director at Boston University’s College of Communication, moderated a Virtual Speaker Series panel Wednesday entitled “Political Ads: What Do Candidates Get For $1 Billion?” hosted by COM. HANNAH YOSHINAGA/ DAILY FREE PRESS STAFF

COM professors, political scientists say political ads can persuade low-interest voters

Mita Kataria October 16, 2020
With a presidency and 35 Senate seats to decide on in less than a month, candidates are leaving no stone unturned to appeal to their voters. Boston University’s College of Communication hosted a panel Wednesday entitled, “Political Ads: What Do Candidates Get For $1 Billion?”
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