Influencers on social media have garnered attention from the public and professional world alike. COM panelists examined their role in company advertising and effectiveness in the industry.
On campuses across the country, some college students are transforming their social networks, digital and analog, into powerful marketing tools.
They’re called brand ambassadors, and large companies...
Instead of peeling through candy wrappers looking for a golden ticket on Jan. 13, Boston
music lovers scoured the city looking for hidden vinyl records.
The citywide scavenger hunt for the coveted records...
