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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

Kate Weiser, a 2019 graduate of Boston University’s College of Communication and the current marketing manager for Life Alive Cafes, spoke at a Wednesday event hosted by COM to highlight the role influencers play in company advertising. LAURYN ALLEN/ DAILY FREE PRESS STAFF

Social media marketers discuss influencers, online advertising strategies

Yiran Yu December 8, 2020
Influencers on social media have garnered attention from the public and professional world alike. COM panelists examined their role in company advertising and effectiveness in the industry.
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Ann Taylor